“Our plan builds your authority, gets your name in front of local contractors and property owners, and turns social media into a consistent lead source. For $629/month, we handle everything — content creation, posting, engagement, and tracking — so you can focus on the business side.”
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SMM Overview for www.hamptonshoals.com:
“The Local Authority Growth Plan”
Goal: Position you as the trusted construction expert in their region and generate consistent inbound calls or quote requests.
Budget: $629/month (service fee)
Core Focus: Organic content + light paid boost + lead capture
1. Strategy Setup (Month 1 – One-Time Onboarding)
Deliverables:
- Profile Optimization
- 3 Channel setup
- Update bio/tagline: “Helping Contractors & Property Owners Save Thousands on Concrete Projects.”
- Add booking link + lead form.
- Create Logo
- Add logo, banner, and professional project images.
- Brand Voice Guide
- Tone: Confident, trustworthy, experienced.
- Themes: Expertise, quality, safety, and cost efficiency.
- Tone: Confident, trustworthy, experienced.
- Hashtag Framework
- #ConcreteConsultant #ConstructionTips #ConcreteRepair #BuildWithConfidence #AtlantaConstruction (or relevant local tags)
- #ConcreteConsultant #ConstructionTips #ConcreteRepair #BuildWithConfidence #AtlantaConstruction (or relevant local tags)
2. Monthly Deliverables (Ongoing for $629/mo)
Weekly Posting Schedule (12–16 posts per month)
| Day | Type | Goal |
| Monday | Educational Reel/Tip | Build authority (e.g. “3 Signs Your Concrete Is Failing”) |
| Tuesday | Project Highlight (Photo/Before-After) | Showcase results |
| Wednesday | Behind the Scenes / Site Story | Build trust and transparency |
| Thursday | Client Testimonial / Quote Card | Social proof |
| Friday | Quick Cost-Saving Tip | Show expertise and relatability |
| Saturday | Mini Case Study or Comparison | “Concrete vs Asphalt – Which is Better?” |
| Sunday | Quote or Brand Message | Engagement post |
? Content Style: Mix of reels (vertical video), static posts, carousels, and stories.
3. Ad Strategy (Optional, Built In)
Included $50 ad spend from monthly subscription to run:
- Boosted Reels/Posts to local audiences:
Target homeowners, developers, general contractors, and property managers within 25 miles of the city. - CTA: “Book Your Free Concrete Assessment” or “Schedule a Consultation.”
Goal: Drive DM inquiries or form submissions.
4. Lead Capture & Nurture
- Add link-in-bio landing page :
- “Book Consultation”
- “Concrete Cost Calculator”
- “Download Our Contractor Checklist”
- “Book Consultation”
- Connect all leads to a simple Google Sheet or CRM.
- Send automated follow-up DM templates:
“Hey [Name], thanks for checking us out! Want me to give you a free 5-min project review?”
5. Analytics & Reporting
- Track:
- Follower growth
- Engagement rate
- Profile visits
- Link clicks
- Inbound messages or booked calls
- Follower growth
- Send monthly summary PDF, email, or video explaining:
- “This month, engagement grew by 24%, and we gained 6 new quote requests.”
- “This month, engagement grew by 24%, and we gained 6 new quote requests.”
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6. Tools & Automation Stack
| Task | Tool |
| Scheduling | Adobe Suite + Meta Business Suite |
| Hashtags | Flick or IQHashtags |
| Analytics | Notion dashboard + screenshot summary |
| DM Automations | Manychat or Custom AI Automation |
| Lead Management | Google Sheet + Custom AI Automation |
7. Additional Opportunities
- +$300/month for Google Business Profile management
- +$400/month for Local SEO & review generation
- +$250/month for Ad management (Meta + Google)
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Plus Plan: Popular: $629/month +$0/setup
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3 Channels, 12-16 monthly posts
This plan is ideal for businesses looking to increase their branding and online presence with 12 -16 posts to 3 social media channels every month. With this plan, your brand will be legitimized and appear active with regular posts, letting people know that the business is always operational.
Highlights:
Scheduled Posts
Our posts will be scheduled according to what our research shows to be the most active time for the niche and/or using the provided feedback from the client.
3 Point Inspection
Our posts will go through a 3 point inspection, making sure everything checks out. Grammar, spelling, originality, and more are all taken into account.
Quality Assurance Audit
Before the posts are scheduled to be published, our quality assurance team will go through the posts to make sure they fit the highest standards.
12 – 16 Original Posts Per Month
Our team will research and post 12 original posts per month online. Original content is always used and hashtags are researched for trends.
3 Social Channels
You will have your choice to select 2 social media channels for us to post to from a list of the most popular channels available today.
Trending Hashtags
Our team will perform the research to make sure that the hashtags we incorporate in the posts are trending, to help increase visibility.
Licensed Stock Images
Our posts will contain original AI-generated images
Information
This plan is ideal for businesses looking to increase their branding and online presence with 16 posts to 3 social media channels every month. With this plan, your brand will be legitimized and appear active with regular posts, letting people know that the business is always operational.
Social Posting Monthly
Original Posts Per Month 12 – 16 Posts
Social Channels 3 Channels
Trending Hashtags
Licensed Images
Scheduled Posts
3 Point Inspection
Quality Assurance Audit
Monthly Reporting