Social Media Marketing Core Foundations Course
Social Media and Customeer Service
Social Media Marketing Core Foundations Course
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Module 1: Introduction to Social Media Marketing
The Social Media Scene
Video - 8:34 mins
The Evolution of Social Media.
Video - 8:57 mins
Social Media & Content Marketing
Video - 9:00 mins
Reputation Management & Conversation Monitoring
Video - 9:00 mins
Social Media Engagement
Video - 00:00:00 mins
Module 2: Planning your Marketing Strategy.
Social Media's Impact on Business Goals
Video - 11:00 mins
Social Media Marketing Integration to Strategy
Video - 00:00:00 mins
Define your Target Audience
Video - 00:00:00 mins
Types of Content to Post and Promote and When
Video - 00:00:00 mins
Lead Generation
Video - 00:00:00 mins
Social Media and Customeer Service
Video - 00:00:00 mins
Crisis Management Plan
Video - 4:15 mins
Social Media Event Support
Video - 00:00:00 mins
Module 3: Understanding Social Channels
How social Media Works for Marketing
Video - 00:5:30 mins
How Social Media Services Function as Marketing Platforms
Video - 00:00:00 mins
How to Post Strategically
Video - 00:00:00 mins
Image Sharing Sites
Video - 00:00:00 mins
Video Sharing Sites
Video - 00:00:00 mins
Microblogging Sites
Video - 00:00:00 mins
Other Types of Important Sites
Video - 00:00:00 mins
Module 4: Measuring and Reporting
Understanding Social Media's Main KPIs
Video - 10:25 mins
Social Analytics Tools
Video - 00:00:00 mins
Module 5: Social Advertising
Social Advertising Key Factors
Video - 8:57 mins
Facebook Ads
Video - 00:00:00 mins
Module 6: Social Media Management Tools
Social Media Management Tools
Video - 11:30 mins
Social Media Management Tools
Video - 00:00:00 mins
Social Media Management Tools
Video - 00:00:00 mins
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